Rabu, 29 April 2015

Samsung wants to leverage smart wearables and VR tech for business customers

samsung_gear_vr_officialSamsung is still trying to find the perfect market for its wearable technology, including its array of smartwatches and virtual reality headsets. It’s currently focused on pushing those devices to consumers, but the company might be looking at getting into the business market to find a target audience for their newer devices.


The company is exploring the best use cases for these niche devices in a business environment. Smartwatches seem like a no-brainer, as having access to information quickly and easily without having to take out your phone is extremely useful. Things like email notifications and other alerts are going to be universal to almost all businesses, so that target makes sense.


VR is a slightly more tricky subject, since we still don’t even have any killer selling points on VR headsets to consumers. Sure, they’re cool, and there’s some potential down the line, but nothing currently exists that make those headsets a must-own accessory. Transitioning that into a business-focused model will be just as tough.


Different kinds of businesses could benefit from using VR to create specialized training simulations or material, but there’s also the option to use the headsets for virtual tours of houses, or in-flight entertainment for airline industries. Of course, on the back-end of that, each company would have to invest the time and resources into developing VR content specific to their needs, and there’s no proof that many businesses are going to be willing to do that.


As wearable tech gets more and more popular, we’ll likely start seeing more use cases for the devices. Samsung plans to be at the forefront of it all, so expect to see them try to fit wearable technology into as many situations as possible.


source: PC World






Source = talkandroid




Tags = business, customers, leverage, Samsung, smart, tech, wants, wearables

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