Twitter today announced its initiative to dish out “timely and relevant” pages, products, and places on your new feed. These new pages will feature video and images about the product, along with other helpful information, such as a description, price, and an avenue of purchase.
Products and places work differently, actually showing you a top curator’s collection over a full blown ad like pages seem to do. Twitter says you will be able to “browse rich collections from influencers you care about and get more information about the products or places you find interesting.”
Twitter invited a few top curators on the social networking service to demonstrate how it works, such as HBO’s Game of Thrones and Nike’s LeBron Elite collection. From the looks of it, these collections wont pop up in your Twitter feed, but are something you can find on your favorite curator’s profile.
Twitter said in its blog that users will be able to view collections like these on Android, iOS, and the web. There’s only a handful of top curators that have been invited for testing this new avenue for advertising, but more will be added over time.
These new features seem to be apart of Twitter’s new initiative to enhance the users experience over catering to advertisers, which it has done very blatantly in the past. However, between the Project Lightning announcement and what they’ve revealed today, it seems like they’re truly going back to focusing on the user.
The beautiful thing about these new features is that Twitter is integrating in a way that isn’t intrusive to the user experience. If you’re interested, make sure you’re running the latest version of Twitter for Android.
What do you think of this new way to curate content? Sound off in the comments!
source Twitter
Source = talkandroid
Tags = better, discover, places, products, relevant, testing, Twitter, ways
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