Twitter has a big, new feature in the works called Project Lightning that is scheduled to be released later this year. The idea behind Project Lightning is to bring event-based curated content to Twitter along with the ability to embed this content around the web. According to Twitter’s Katie Jacobs Stanton, who runs the company’s global media operations,
“the challenge we’ve had over the years is, although we have the world’s greatest content, it’s like having a television without a channel guide or even a remote control. There’s no way to really find it or contextualize that content. So [Project Lightning] is this beautiful vessel for us to surface great content and make it more delightful.”
Stanton will be leading a team of editors who will put together the curated collections at the heart of Project Lightning. The content could be composed of images and videos, including Vines and Periscope videos, to go with tweets. All fo this will be packaged up and accessible via a new button on the Twitter platform. Users will then be able to swipe through this content separate from their timeline. One of the benefits Twitter thinks the collections will afford users is the ability to access tweets without having to follow a user they may not otherwise be interested in following.
Analysts watching the company will likely see this as a way for Twitter to bring new users to the service. Twitter says Project Lightning has been in the works for a long time and is not in response to any pressure from Wall Street.
According to outgoing CEO Dick Costolo, the long-term goal of the project is to open it up to other organizations to be able to build their own collections. Until then, Twitter hopes to produce seven to ten collections per day to plant the seeds of interest for users.
source: BuzzFeed
Source = talkandroid
Tags = demo, Lightning, Project, reveals, Twitter
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